Mrs. Beckham Markets to Men

 

Our favorite skinny pouty former pop star, and current “fashion designer” (note the quotation marks) has decided to hit up the male market; selling them $300 pieces of denim.

“I’ve used the best Japanese denim, and I think I’ve created a fit that is very flattering and very comfortable,” said Beckham, who is creative director of the dVb brand. “I’m a complete control freak and I want everything to be perfect. I’m not doing a Britney Spears and just putting my name on something and saying, ‘Sell this perfume.’ This is a real passion of mine. People think all I do is go shopping like a miserable cow, but, in actual fact, I work bloody hard.”

The dude modelling the jeans may resemble David, but alas, it’s just a look alike. Personally, I’m not sure I like Mrs. Beckhams take on mens jeans, they’re very American Eagle to me, however, how original a design can jeans be?

 Enjoy the article, below.

NEW YORK — Victoria Beckham despises skinny jeans on men. 

“I think guys should wear jeans big and baggy, with a big pair of boots or flip-flops—exactly how you see David when he’s out in his jeans and T-shirt,” she advised on a phone call from her L.A. home last week, referencing her husband, soccer superstar David Beckham. “Do not pull them up tight and have your bulge showing. Let it hang!” 

The former Spice Girl’s fecund fashion tips came as she readies the launch of a men’s jeans range, which will hit stores this August. Branded under her dVb label, the jeans are the latest step in Beckham’s budding fashion career, which began last year with the launch of women’s jeans, eyewear, and his-and-her fragrances. 

“These are not skinny jeans. They are what I call proper men’s jeans,” said Beckham of her foray into the men’s market. “If you are a man that likes really skinny jeans, very fashiony, this isn’t really the line for you. I didn’t want anything too tight around the crotch. That really repulses me. It might be fashionable, but you are not going to get that from dVb.” 

Beckham’s jeans are produced in partnership with Western Glove Works, the Winnipeg, Canada–based company that also markets the Silver Jeans and 1921 denim brands. The first delivery has been tightly edited and includes a boot fit available in five washes—such as a dark resin wash, a vintage stain wash and a light gray wash—and a boot fit with a back flap pocket, in a vintage stone-bleach wash. A later holiday delivery will expand the fit offerings to a straight leg and will also include vintage-wash T-shirts. 

The jeans, sourced in Asia and Morocco, will retail from $220 to $285. Design details include an aged leather waistband patch with the dVb logo, antique copper finish hardware, and purple pocket bags.
Beckham and Western Glove Works are targeting top-tier specialty retailers for the men’s jeans, which are sold out of the Denim Area showrooms in New York and L.A. The women’s denim collection is currently carried in about 600 doors globally, including Saks Fifth Avenue, Maxfield, Kitson, Harvey Nichols, Selfridges and Colette. 

VB: Elle Cover Girl January 2008

Here is a huge scoop for ya’llz… pics and an excerpt from VB’s interview with Elle magazine.

Click here for the video of the shoot. Nice to see she does have SOME unflattering angles. Phew!

P.S: Those silver shoes are so subtle!

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With a head for business, a bod for sin, and a swank sense of style, Victoria Beckham is America’s poshest import. PLUS: Exclusive video and behind-the-scenes photos from our cover

By Holly Millea
Photographed by Gilles Bensimon
Styled by Joe Zee
Sneaking into Los Angeles in disguise under the cover of darkness would not exactly be Victoria Beckham’s style. She’s more the Cleopatra type, arriving on a gilded barge with purple sails, rowed by maids dressed as sea nymphs. Having already been there, done that, she opted for the twenty-first-century equivalent-a reality show, Victoria Beckham: Coming to America. In case you missed it, Victoria Beckham came to America.

The Spice Girl known as Posh disembarked picture-perfect from the plane at LAX on July 13, her famously unsmiling self groomed to the nines, nary a blond hair out of place, wearing an Azzedine Alaïa black dress, mile-high heels, and humongous black sunglasses, with an Hermès Birkin bag on one arm and her grinning soccer star husband on the other. What doesn’t come naturally to his missus comes naturally to David Beckham, though it could be argued his smile was due to his having signed a $32.5 million, five-year contract with the L.A. Galaxy, a deal that also gives him the chance to earn in excess of $200 million in ticket and jersey sales. Paparazzi royalty, the pair were greeted by more than 100 reporters and photographers, rousing fanfare, camera flashes, and warm, welcoming shouts-out: a V-day parade, or in their case, a dVb-day parade.

Next stop? Beverly Hills.

ON HER DESIGN CAREER:
“Some of the best, coolest stores are taking on dVb,” Beckham says proudly. “A year ago, they would have laughed. Maxfield, Fred Segal, Collette, Harvey Nichols…I’ve spent years banging those bloody doors down. There are so many-and I hate the word-celebrities doing clothing lines and fragrances, and most of them have nothing to do with it.”

ON CRUEL CHILDREN IN HER PRE-POSH YOUTH:
Let’s go back. There’s someone you should meet on the playground at the Church of England school. See that chubby, pimply kid in the duffle coat with the hood cinched up against the cold and flying debris? That’s Victoria Adams, loser, loner, and- unbeknownst to the classmates pelting her with stones-future Spice Girl. “They were literally picking things up out of the puddles and throwing them at me,” Beckham says, cringing. “And I just stood there, on my own. No one was with me. I didn’t have any friends. People would push me around, say they were going to beat me up after school, chase me. It was miserable, my whole schooling, miserable. I tried to be friends with people, but I didn’t fit in. So I kept myself to myself.”

ON HER TALENT:
“It became very obvious from the start,” Beckham continues, “that I was never going to be the best singer or the best dancer or the best actress. I was never a ‘natural.’ ” She thinks about this. “You know, I’ve never been that good at anything, to be completely honest.”

ON MEETING HER HUSBAND, DAVID:
Meeting David was “completely love at first sight,” Beckham says. “I remember it so clearly.” The Spice Girls were at their zenith when she flew with Fuller to a Manchester United match. David had yet to wow the world with his way of bending the ball. But he wowed her. She gave him her phone number on her airline ticket stub. “And he told me he went home and wrote the number on so many other things in case he lost it,” she says. “We found the ticket the other day!” They dated for months under the radar. “We drove around in his car and would sit in car parks and talk for hours and hours. We didn’t need to go out for meals. We didn’t need to go out for drinks. We just wanted to be together and get to know each other.”

ON HER LIFESTYLE:
“I work seven days a week. And I so love what I’m doing. I could go shopping all day, which is what a lot of people think that I do. That’s their perception-that I’m a miserable bitch and go shopping all day and boss David about.”

ON HER PUBLIC IMAGE:
Twenty-four hours later, it’s been decided. Two Batmans, a vampire, and a Victoria Beckham will be trick-or-treating in their Beverly Hills neighborhood. “The boys had great fun in the costume shop,” Beckham says. “Someone told me I’m going to feature big this year with the drag queens.” She loves this. “I’m so camp! I’m such a gay man trying to get out. I don’t give a shit what anybody thinks.”