Premise of the Advert:
They’re doing their job going down a red carpet, it’s all hustle and bustle.
Sarah takes out the KitKat – famous for its slogan “have a break”.
She has her break, and everything goes calm around her – it’s meant to reflect how a “normal person” would feel when sat with a KitKat in their lounge, but for this advert they’ve put it into the context of a popstar on the red carpet – it’s unexpected.
Sarah ‘fake’ eats the chocolate bar
Everyone is waiting for her to finish having her break.
Silence is broken once she’s finished.
The way it SHOULDA gone down:
Girls come out of club/building and pose to paps etc. Ham it up.
Close To Love or Girl Overboard will be pumping over the top.
The girls walk down the red carpet and Sarah just flops on the stairs and sits down.
The music stops and it all goes silent. The paps just stop.
The others look miffed and confused.
Sarah gets her bar out and gestures at the others to do the same.
They all sit down and unwrap their bars, and enjoy…
Paps start shouting: ’Do be do, get on with it, luv’
They all finish their bars. Gracefully get up and start walking again.
Music winds up and starts again, and the girls continue to glam it up… making their way to the waiting SUV.
My idea:
Advertises the bar
Advertises the album
Advertises how nice the bar is
CUT!





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